Lake Trust Credit Union is the new major sponsor of the Michigan Challenge Balloonfest, June 26-28 in Howell.

This is the 31st year of the event, hosted by the Howell Area Chamber of Commerce and held at the Howell High School campus. The three-day festival features the state championship of hot-air ballooning, as well as family entertainment and activities. New attractions include an Open-Air Marketplace and art with Paint and Pour.

Other highlights include: balloon launches and fly ins, Renewal by Andersen Skydivers, carnival, arts festival, MediLodge Fireworks on Friday night and a Saturday night balloon glow.

“We’re so honored to be a part of this remarkable event,” said David Snodgrass, Lake Trust Credit Union President and CEO. “For decades, this annual tradition has been a source of joy and entertainment for so many, and we can’t wait to see the balloons once again fill the Howell skies.”

“Throughout its history, the Michigan Challenge has maintained its reputation as one of the most affordable, entertaining and exciting family events in the state,” added Michelle Tokan, Michigan Challenge director. “We are honored to have Lake Trust as our major sponsor.”

Lake Trust Credit Union is Michigan’s fourth largest credit union with branches stretching from Lake Michigan to Lake Huron and Lake Erie. With more than $1.6 billion in assets, Lake Trust provides approximately 170,000 members with best-in-class products and offers individualized, trust-based member service. As a community-based credit union, Lake Trust strongly believes in supporting its communities and participates annually in Komen for the Cure® in Ann Arbor and Lansing, as well as over 100 events and causes annually throughout Michigan. Membership is open to anyone within its 35-county service area. Follow Lake Trust on Twitter @laketrust. Lake Trust is also on Facebook.

For more information on the Michigan Challenge Balloonfest, call the Howell Area Chamber of Commerce at 517.546.3920 or visit the event website at Lake Trust